From their humble beginnings, we’ve been there to witness Paradiso’s rise to become one of the world’s most acclaimed bars, consistently ranking on prestigious “World’s 50 Best Bars” lists. Overproof Media has been proud to be a part of this success story since 2017, developing the digital content, including stunning photo and video for their award winning cocktail menus, but also designing their brand guidelines and assorted print media.
Paradiso
Paradiso is an award-winning adventure for your senses. Ranked No. 1 in 2022 and currently sitting at No. 4 on The World’s 50 Best Bars list, Paradiso deals in pure amazement. The magic starts with a secret entrance through a pastrami shop fridge, transporting you to a wonderland with a Dali-inspired curved wooden bar. The lively atmosphere and drinks that seem straight out of a dream solidify Paradiso's place among the top cocktail experiences in the world today.
Objective
The Process
For the past six years, we’ve been pivotal in shaping Paradiso’s visual identity. We’ve produced a significant portion of the content that encapsulates the bar’s essence, from elegant photoshoots of their avant-garde cocktails to captivating videos that delve into their creative process and team spirit.
Our work has ranged from conceptualising and executing photo shoots inspired by the mysteries of the universe and historical phenomena to designing their brand guidelines, world tour imagery, and branding for high-profile events like the Sustainability Summit and Women in Hospitality.
